Not a marketplace. A curator, and the rail underneath it.
A marketplace lists what already exists. Sanam creates, packages, and makes bookable the specialty supply no one else can reach, then carries it to every channel. A neutral rail for the trade: operators, resellers, and the sector. Never consumers.
From a prompt, or a photographed invoice, to a polished, bookable product in minutes. Pricing, content, and real capacity included.
We design multi-supplier journeys, a caravan and a guide sold as one trip, and increasingly own and co-develop experiences you find only on Sanam.
Curate once, reach everywhere: our own OTA distribution, the reseller network, and the operator's own storefront. Not one shelf.
Built for everyone who moves Saudi tourism.
One platform, one spine. Supply, demand, and the sector work off the same source of truth, and each gets the surface that matters to them.
The platform DMCs run on
The system of record for Saudi operators. Not a listing tool, the platform their whole business runs on.
- Bookings, calendar and real resource capacity
- Build and price experiences with AI
- Check-in, earnings and payouts in one place
Saudi supply at net, instantly
Curated Saudi experiences, ready to sell, at net and wholesale rates, across every operator.
- One catalogue, every operator, net pricing
- AI builds a whole trip from a sentence
- Quote, book and confirm on real availability
Sector intelligence, PII-free
Real-time visibility into the tourism sector. Aggregated, anonymised, and never personal.
- Aggregates, counts and scores, never identities
- k-anonymity enforced at the data tier
- The same numbers operators see, one definition
One platform. One spine.
Sanam's surfaces are not bolted-together tools. They are windows onto one spine: the same inventory, the same money path, the same governed data. Capture a fact once, and it flows everywhere.
- One inventory engine, anti-oversell
- One money path, compliant invoicing
- Governed data, standardized SKUs
- Grounded AI, one seam
Four trade fronts, one source of truth. What an operator captures becomes a reseller's quote, a channel listing, a compliant invoice, and a line in the sector data, without anyone re-typing it.
Run the whole business on Sanam
Self-serve onboarding, a catalogue with an AI listing builder, an availability calendar with anti-oversell, off-platform reservation capture (photograph an invoice, AI drafts it), check-in, earnings and payouts, and a live storefront builder. Price retail-first with net-by-channel.
Curate once, reach every channel
Push a Sanam product onto our own OTA rail, GetYourGuide first, connectivity certified, and to the reseller network, where AI assembles a whole trip in the quote builder. Availability and price stay in sync, and channel bookings flow back through one inventory engine and one money path.
Reseller portal
The quote builder: Shelf, Canvas, Ledger. Pull, compose, price, book at net across every operator.
Sanam cockpit
The control room: curation and approvals, commission control, packages, and BI narrated by grounded AI.
Ministry console
A demand-versus-supply gap heatmap with a grounded AI narrative, built on the same numbers, never on personal data.
Operator storefront Built · early access
The operator's own bilingual storefront, built in minutes and booked on the very same inventory and money path.
Real capabilities, already built.
The working product, one platform end to end. Every capability reads and writes the same money and inventory spine. External channels and the live AI model are credential-gated, ready to switch on.
Operate
- Self-serve onboarding, Sanam reviews and opens you live
- Catalogue and AI listing builder
- Availability calendar with anti-oversell
- Off-platform reservation capture from a photo
- Check-in, safe-return, earnings and payouts
Distribute
- Our own OTA rail, GetYourGuide first
- The B2B reseller quote builder, at net
- Availability and price synced across channels
- Channel-vs-direct reconciliation to one GMV
- The operator's own bilingual storefront
Trust & AI
- A real, gapless, fully compliant tax invoice
- Supplier-controlled cancellation, one ledger
- Grounded AI that drafts, never invents
- PII-free sector intelligence, k-anonymity
- Arabic-first and fully bilingual, RTL throughout
Three steps from offline to everywhere.
One spine, capture-once. A fact captured at its natural step flows to every channel, the invoice, and the sector data. No re-typing, no parallel records.
Curate the supply
We find Saudi's specialty experiences and, with AI, turn them into polished, bookable products, real capacity included.
Make it bookable
One inventory engine and one money path: anti-oversell, gapless compliant invoices, settlement and payouts. Compliant, not bolted on.
Distribute everywhere
Push to the OTAs on our own rail, GetYourGuide first, and to the reseller network at net. Availability and price stay in sync.
AI that drafts. Never invents.
AI runs through one seam, grounded by construction. Prices come from the real pricing engine, availability from the real inventory, SKUs from the governed taxonomy. Anything fabricated is rejected before it reaches you.
Grounded by construction
Every figure is read from the real engine. The enforcement layer rejects any invented price, SKU, or category.
It drafts, you decide
AI proposes itineraries, listings, prices and replies. Money and inventory writes always stay behind a human confirm.
It shows what's live
Every AI surface shows whether a capability is live or credential-gated and ready to switch on. No vendor spend before it earns.
The edge is in the foundation.
Not a feature list, a posture. Independent, compliant, AI-native, and Saudi to the core.
Owned by no channel
Because Sanam is independent, the experiences we curate reach every channel, and compete on quality, not on whose shelf they sit on.
AI-native, grounded
AI is not bolted on. It is the seam everything runs through, grounded on the real engine so it accelerates without inventing.
Compliant by default
Gapless compliant invoicing and Ministry-ready, PII-free data are built into the spine. A given done well, not an add-on.
Saudi entity, Arabic-first
Built in the Kingdom for the Kingdom: bilingual throughout, data residency in KSA, and the local supply no one else can reach.
Start free. Grow when you're ready.
Every operator lists, sells and gets paid from day one. Four plans, priced in Saudi riyals per year. Pay only when you want the reach and the depth.
Free while we're in early access. Every operator is on the full Pro plan today, no card, no charge. These are the plans for when billing turns on, so you can see exactly what each step unlocks.
- List your experiences
- A simple booking page
- Take bookings, never oversold
- Get paid per booking, with compliant invoicing
- Guest check-in and tickets
- AI listing assistant, draft and improve
- Your own branded booking widget
- Operator home and analytics
- Unlimited experiences
- Distribution to GetYourGuide soon
- Sell through the B2B reseller network
- “Ask Sanam”, your AI copilot
- AI pricing and OTA-grade optimizer
- Compliance, reporting and rate parity
- Multiple properties and a team
- The Curation Engine, cross-curate on the trade rails
- Priority distribution and placement
- API and white-label site
- Sector intelligence and priority support
From the dunes to the highlands.
The Kingdom, made bookable. Coast to canyon, heritage to horizon.
AlUla
Sandstone canyons and sunrise caravans
Farasan Islands
Red Sea reefs and warm coast
Aseer Highlands
Green peaks and mountain villages
The Empty Quarter
The great desert, after dark
Diriyah & Riyadh
Mud-brick heritage and the new capital
Taif & the Sarawat
Roses, escarpments and cool air
Named for the summit.
In Arabic, سَنام (with the fatḥa) is the camel's hump, and so, by meaning, the summit, the peak, the pinnacle. We chose the peak sense deliberately: it carries the camel and the caravan, the shape of the Saudi landscape, and the climb to the very top, the summit where the land opens below you.
Owned by no channel. Trusted by all.
Others build the shelf. Sanam makes the experiences: the curator that creates Saudi's specialty supply, feeds it to every shelf by design, and increasingly owns and co-develops experiences you find only on Sanam.
Partner with Sanam.
Operators, resellers, and partners: come build the bookable Kingdom with us. We're onboarding early partners now, ahead of go-live.